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Monday, March 17, 2008

Xbox 360 shortages causing lagging sales?



After the latest figures from the NPD Group showed that the Xbox 360 was once again lagging substantially behind its competitors in US sales, Microsoft has cited a "shortage in console availability" as the main reason for the lagging sales.

The 360 sold 254,600 units for the month while the Nintendo Wii sold 351,800 units and the Sony PlayStation 3 sold 280,900 units. The console equally trailed its competitors for January.

"Our retailers are telling us that Xbox 360 is selling as fast as they can restock, but due to this high demand, Xbox 360 is experiencing temporary shortages," Microsoft said in an e-mail. "We are working as quickly as we can to replenish inventory."

The email also threw around other stats saying that the 360 was leading in competitors in other areas of the market. According to NPD those stats are true, with "$159 million USD being spent on Xbox 360 games in January, compared to $131 million on Wii games and $80 million for PS3 games."

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